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How to Beat the Competition?

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(@jet_fan)
Trusted Member
Joined: 4 months ago
Posts: 22
Topic starter  

As a new bookie, I want to know how to be more competitive against other sports betting operators in my area. Although I am happy with my current profits, I want to have more players in the future. I read some strategies to beat the bookie competition and want to know how to differentiate my brand from my competitors. 

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 Andy
(@aj1980)
Active Member
Joined: 4 months ago
Posts: 13
 

Trying to beat the competition is a never ending struggle. I would suggest having a website that is updated all of the time with seasonal promotions for your book. It also helps to survey your players to see what they would like to see. this articles might help you, https://bookieintel.com/cat-tutorials/cat-bookie-tut/2023/12/tips-to-improve-your-sportsbook-and-boost-your-profits/

One last thing I would suggest is to look at the player management tools your PPH has. Some of them have really good tools and reports that can at least help increase you betting handle like player profiling tool so you can see which players like to bet on what sport or type of bet. From there, you can create more attractive promos based on what they like.


   
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R Castro
(@syncorswim)
Active Member
Joined: 1 month ago
Posts: 4
 

How many players do you have and what are their betting preferences? If you can make targeted promotions you can encourage more activity from them.

A good referral bonus can also go a long way- reward both your player and the new one, so you get to hit two birds with one stone, and save some $ at that.


   
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Gimpy
(@gimpy)
Active Member
Joined: 3 months ago
Posts: 9
 

Since I am pretty low-key, most of my players come from referrals. I give my players a $100 for every referral they bring in and are active for at least a week.

sportsbookpayperhead.com has a pretty good tutorial on making a referral program, https://sportsbookpayperhead.com/2024/04/29/how-to-build-a-comprehensive-bookie-referral-program/


   
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Aiden
(@arsenal)
Active Member
Joined: 4 months ago
Posts: 14
 

by competition I imagine you are talking about other bookies and not large companies like fanduel and betmgm. Bookies that use a pay per head software more or less all offer the same thing. So to stand out of the crowd, adding contests like square contests on games is a pretty good way to increase your player count and get them to bet more by giving them a free square for every bet over a certain amount.

If You can't beat em, Join Em


   
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(@kotigre)
Active Member
Joined: 2 months ago
Posts: 3
 

@arsenal  Real Bookies has a contest platform for their customers but not sure if that comes at an extra cost or not


   
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 Andy
(@aj1980)
Active Member
Joined: 4 months ago
Posts: 13
 

I actually reward my players for settling with me on time by giving them a 10% in free play on the balance they pay off on time


   
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Keith C
(@thirtyfourblue)
Eminent Member
Joined: 2 months ago
Posts: 15
 

Bonuses work a lot for me. So I give as much as I can, from the welcome bonus to when they refer a new player, to events throughout the season. For example I gave freeplays for the playoffs of the NBA and NHL and I may do the same thing for conference and championship games.


   
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