In the latest gambling acquisition news, Tipico will Buy Novomatic’s Admiral Group by buying ATLAS Group, which owns Admiral Group. The agreement represents a strategic initiative by Tipico to reinforce its market leadership in German-speaking regions, whereas Novomatic is redirecting its focus towards international expansion.
This transaction is contingent upon specific conditions, including the necessary regulatory approvals.
For Tipico, which already holds a commanding position in the sports betting and online slot gaming sectors in Germany, this acquisition signifies a strategic foray into the Austrian market.
Admiral Sportwetten manages an online betting platform, and customers also have the option to place bets at over 200 retail locations across Austria.
Tipico will Buy Novomatic’s Admiral Group in Austria
This recent announcement is made as Tipico, a German entity, aims to enhance its operations in the neighboring country of Austria. Conversely, Novomatic has stated that the strategic divestiture of Admiral in Austria aligns with the company’s recent strategy to concentrate on its international business focus.
This announcement for Tipico comes on the heels of a July declaration that the German Federal Court of Justice would be sending the operator’s prominent legal matter to the European Court of Justice (ECJ). Additionally, in June, the company appointed Axel Hefer as its new CEO; Hefer had previously joined Tipico as Chief Operating Officer in November 2023.
Hefer remarked, “This agreement represents a significant milestone in Tipico’s strategy for expansion, aimed at enhancing our leading position in the German-speaking market and solidifying our presence in Austria.”
“For two decades, Tipico has been synonymous with gambling software technology, innovative offerings, and consumer protection. We are delighted to have partnered with the Admiral Group, which shares our core values. We anticipate a prosperous future in the Austrian sports betting and gaming sector.”
Novomatic perceives the transaction as a chance to enhance its concentration on international growth markets.
“We have made the decision to divest the Admiral Group in Austria to concentrate on international growth markets and facilitate further global expansion.
“In Tipico, we have identified a highly competent and dependable partner who will ensure the successful and sustainable operation of Admiral in Austria,” stated Novomatic board member Stefan Krenn.
About Tipico
Tipico Co. Ltd. is a global entity specializing in sports betting and casino gaming, with its headquarters located in St. Julian’s, Malta. The company possesses various licenses, including a sports betting concession issued by the Darmstadt Regional Council in Germany, along with additional gambling licenses granted by the Malta Gaming Authority.
Tipico has a workforce exceeding 1,000 individuals at its technology centers located in Germany, Austria, Poland, and Malta. Additionally, there are approximately 6,000 employees managing over 1,000 betting establishments throughout Germany and Austria.
About the Admiral Group
Founded in 1991, ADMIRAL provides sports betting services through a retail network comprising over 200 branches in Austria, in addition to betting terminals at more than 100 franchise partners, and online through Admiral.at.
Furthermore, ADMIRAL operates in excess of 150 venues featuring more than 2,200 gaming machines across the federal states of Lower Austria, Burgenland, Upper Austria, Styria, and Carinthia.
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