Genius Sports signed a partnership deal with the European League of Football. Thus, the sports technology provider will have exclusive rights to record, manage, and distribute official data from ELF.
According to online sports betting sources, the new deal expanded Genius Sports’ portfolio of partners. Also, it provides the company with exclusive streaming and official data from the football league. As a result, Genius has the exclusive rights to record, manage, and distribute official data and live video streams from the European League of Football.
Some Genius Sports partners include regulated sportsbooks. As a result, they will now have access to official streams and data. In addition, the deal expanded the sponsorship network of ELF across the world. The League’s next season will start on June 3. According to sports betting news reports, there will be 17 teams from nine countries.
Genius Sports Partners with the European League of Football
Jonny Katanchian, head of sports and broadcast at Genius, expressed his enthusiasm for the news. He elaborated on how the company’s cutting-edge technology and sports data can help official ELF statistics reach a wider audience.
According to the best sports betting software provider, Genius has reached a significant milestone with its new agreement. The addition of one of the most recognized leagues in the world allows it to diversify its portfolio of partners further. The company’s previous partnerships include the National Football League and the Canadian Football League.
ELF’s managing director Zeljko Karajica expressed his company’s enthusiasm for the relationship with Genius Sports, noting that doing so will allow ELF to expand into new areas. For example, data is crucial for American football, he said. Therefore, the League is thrilled to partner with the industry leader in sports technology.
